Boone & Kurtz contemporary marketing

• Main Author: Kurtz, David L., 1941- (Author)
• Other Authors: Boone, Louis E., 1941-
• Format: Book
• Language: English
• Published: Australia : South-Western Cengage Learning, [2014]
• Edition: Sixteenth edition, International edition /
• Subjects: marketing; učebnice; textbooks
• ISBN: 9781285092591 1-285-09259-7
• Physical Description: xxxiii, 670 stran, 77 různě číslovaných stran : ilustrace (barevné) ; 28 cm
• Item Description: Terminologický slovník