Consumer behavior : global edition - Schiffman, Leon G.; Wisenblit, Joseph (Pearson Education, 2015)
"Authorized adaptation from the United States edition, entitled Consume Behavior, 11th edition, ISBN 978-0-13-254436-8, by Leon G. Schiffman and Joseph Wisenblit, published by Pearson Education ©2015."--Z rubu tit.s.
Terminologický slovník
Keywords: spotřebitelské chování; marketingový výzkum; spotřebitelská poptávka; consumer behavior; marketing research; consumer demand; učebnice; textbooks