Consumer behavior : global edition

• Main Authors: Schiffman, Leon G. (Author), Wisenblit, Joseph (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson Education, c2015
• Edition: 11th ed.
• Subjects: spotřebitelské chování; marketingový výzkum; spotřebitelská poptávka; consumer behavior; marketing research; consumer demand; učebnice; textbooks
• ISBN: 9780273787136 0-273-78713-6
• Physical Description: 492 s. : il. ; 28 cm
• Item Description: "Authorized adaptation from the United States edition, entitled Consume Behavior, 11th edition, ISBN 978-0-13-254436-8, by Leon G. Schiffman and Joseph Wisenblit, published by Pearson Education ©2015."--Z rubu tit.s.; Terminologický slovník