Cases in public relations management : the rise of social media and activism
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Routledge,
2014
|
| Edition | 2nd ed |
| Subjects | |
| ISBN | 9780415517706 978-0-415-51771-3 978-0-203-52339-1 |
| Physical Description | xii, 592 s. : il. ; 25 cm |
Cover
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| 100 | 1 | |a Swann, Patricia |7 utb2015854003 |4 aut | |
| 245 | 1 | 0 | |a Cases in public relations management : |b the rise of social media and activism / |c Patricia Swann |
| 250 | |a 2nd ed | ||
| 260 | |a New York : |b Routledge, |c 2014 | ||
| 300 | |a xii, 592 s. : |b il. ; |c 25 cm | ||
| 500 | |a Obsahuje rejstřík | ||
| 650 | 0 | 7 | |a public relations |7 ph115957 |2 czenas |
| 650 | 0 | 7 | |a mediální komunikace |7 ph122737 |2 czenas |
| 650 | 0 | 7 | |a sociální média |7 ph634112 |2 czenas |
| 650 | 0 | 9 | |a public relations |2 eczenas |
| 650 | 0 | 9 | |a communication in mass media |2 eczenas |
| 650 | 0 | 9 | |a social media |2 eczenas |
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| 655 | 9 | |a case studies |2 eczenas | |
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