Business-to-business marketing

• Main Authors: Brennan, Ross, 1957- (Author), Canning, Louise (Author), McDowell, Raymond (Author)
• Format: Book
• Language: English
• Published: Los Angeles : SAGE, 2014
• Edition: 3rd ed.
• Subjects: průmyslový marketing; industrial marketing; učebnice; případové studie; textbooks; case studies
• ISBN: 9781446273722; 978-1-4462-7373-9
• Physical Description: xx, 385 s. : il. ; 24 cm
• Item Description: Terminologický slovník