rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media communication
    sub title: concepts, practices, data, law and ethics
  name:
    name part: Lipschultz, Jeremy Harris
    name part: 1958-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    place:
      place term: Abingdon
    publisher: Routledge
    date issued: 2015
    edition: 1st pub.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xvi, 251 s. : il., portréty ; 26 cm
  abstract: "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--Resumé vydavatele
  target audience: adult
  note: Jeremy Harris Lipschultz
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: sociální média
  subject:
    topic: sociální sítě
  subject:
    topic: internetové sociální sítě
  subject:
    topic: sociální média
    topic: právní aspekty
  subject:
    topic: sociální média
    topic: etické a morální aspekty
  subject:
    topic: social media
  subject:
    topic: social networks
  subject:
    topic: Internet social networks
  subject:
    topic: social media
    topic: legal aspects
  subject:
    topic: social media
    topic: ethical and moral aspects
  classification: 316.774:004.738
  classification: 316.472.4
  classification: 004.738.5:316.472.4
  classification: 34
  classification: 17
  classification: (035)
  identifier: 9781138776449
  identifier: 978-1-138-77645-6
  identifier: 978-1-315-77316-2
  record info:
    record content source: DLC
    record creation date: 140306
    record change date: 20240829154618.0
    record identifier: 77133
    language of cataloging:
      language term: cze