Social media communication : concepts, practices, data, law and ethics

• Main Author: Lipschultz, Jeremy Harris, 1958- (Author)
• Format: Book
• Language: English
• Published: New York ; Abingdon : Routledge, 2015
• Edition: 1st pub.
• Subjects: sociální média; sociální sítě; internetové sociální sítě; sociální média > právní aspekty; sociální média > etické a morální aspekty; social media; social networks; Internet social networks; social media > legal aspects; social media > ethical and moral aspects; příručky; handbooks, manuals, etc
• ISBN: 9781138776449; 978-1-138-77645-6; 978-1-315-77316-2
• Physical Description: xvi, 251 s. : il., portréty ; 26 cm
• Item Description: Terminologický slovník

"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--Resumé vydavatele