Seizing the white space : business model innovation for growth and renewal

• Main Author: Johnson, Mark W. (Author)
• Other Authors: Lafley, A. G. (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: Boston : Harvard Business Press, 2010
• Subjects: management inovací; inovační podnikání; podnikatelské projekty; výrobky; modelování a simulace; innovation management; innovative business; business planning; commercial products; modeling and simulation; monografie; monographs
• ISBN: 9781422124819
• Physical Description: xvii, 208 s. : il.

Table of Contents:

• The white space and business model innovation
• The four-box business model framework
• The white space within : transforming existing markets
• The white space beyond : creating new markets
• The white space between : dealing with industry discontinuity
• Designing a new business model
• Implementing the model
• Overcoming incumbent challenges