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140916s2014 xxua f 001 0 eng d |
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|a 9781107031203
|q (váz.)
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|a DLC
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|a 316.4/.7
|x Sociální interakce. Sociální komunikace
|2 Konspekt
|9 18
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| 080 |
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|a 316.774:004.738
|2 MRF
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| 100 |
1 |
|
|a Moe, Wendy,
|d 1971-
|7 jo2015856336
|4 aut
|
| 245 |
1 |
0 |
|a Social media intelligence /
|c Wendy W. Moe, David A. Schweidel
|
| 250 |
|
|
|a 1st pub.
|
| 260 |
|
|
|a New York :
|b Cambridge University Press,
|c 2014
|
| 300 |
|
|
|a x, 194 s. :
|b il. ;
|c 24 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a sociální média
|7 ph634112
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
7 |
|a marketingový výzkum
|7 ph115230
|2 czenas
|
| 650 |
0 |
7 |
|a internetový marketing
|7 ph137251
|2 czenas
|
| 650 |
0 |
9 |
|a social media
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 650 |
0 |
9 |
|a marketing research
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Schweidel, David A.,
|d 1981-
|7 jo2015856345
|4 aut
|
| 910 |
|
|
|a ZLD002
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| 952 |
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|d 2015-04-16
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