Financial services marketing : an international guide to principles and practices
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge,
2013
|
| Edition | 2nd ed. |
| Subjects | |
| ISBN | 9780415521673 978-0-415-52168-0 978-0-203-52164-9 |
| Physical Description | xxii, 495 s. : il. ; 25 cm |
Cover
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| 100 | 1 | |a Ennew, Christine |7 utb2014831406 |4 aut | |
| 245 | 1 | 0 | |a Financial services marketing : |b an international guide to principles and practices / |c Christine Ennew and Nigel Waite |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a New York : |b Routledge, |c 2013 | ||
| 300 | |a xxii, 495 s. : |b il. ; |c 25 cm | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 505 | 0 | |a Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- 6.understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition -- Customer acquisition and the marketing mix -- Product management -- Promotion -- Pricing -- Distribution channels: routes-to-market -- Customer development -- Customer relationship management : principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in consumer relationships -- Marketing : culture, challenges and social responsibility | |
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| 650 | 0 | 9 | |a marketing |2 eczenas |
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| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Waite, Nigel |7 utb2014831414 |4 aut | |
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