Financial services marketing : an international guide to principles and practices

Saved in:
Bibliographic Details
Main Authors: Ennew, Christine (Author), Waite, Nigel (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, 2013
Edition: 2nd ed.
Subjects:
finanční služby
marketing
financial services industry
příručky
handbooks, manuals, etc
ISBN: 9780415521673
978-0-415-52168-0
978-0-203-52164-9
Physical Description: xxii, 495 s. : il. ; 25 cm

Cover

Table of contents

LEADER 02471cam a2200421 a 4500
001 77124
003 CZ ZlUTB
005 20240829154615.0
007 ta
008 121116s2013 xxka e bf 001 0 eng
020 |a 9780415521673  |q (váz.) 
020 |a 978-0-415-52168-0  |q (brož.) 
020 |z 978-0-203-52164-9  |q (ebook) 
040 |a DLC  |b cze  |c DLC  |d ZLD002 
044 |a xxk  |a xxu 
072 7 |a 336.7  |x Finance  |2 Konspekt  |9 4 
080 |a 336.717  |2 MRF 
080 |a 658.8  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Ennew, Christine  |7 utb2014831406  |4 aut 
245 1 0 |a Financial services marketing :  |b an international guide to principles and practices /  |c Christine Ennew and Nigel Waite 
250 |a 2nd ed. 
260 |a London ;  |a New York :  |b Routledge,  |c 2013 
300 |a xxii, 495 s. :  |b il. ;  |c 25 cm 
504 |a Obsahuje bibliografii a rejstřík 
505 0 |a Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- 6.understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition -- Customer acquisition and the marketing mix -- Product management -- Promotion -- Pricing -- Distribution channels: routes-to-market -- Customer development -- Customer relationship management : principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in consumer relationships -- Marketing : culture, challenges and social responsibility 
650 0 7 |a finanční služby  |7 ph120241  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 9 |a financial services industry  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
700 1 |a Waite, Nigel  |7 utb2014831414  |4 aut 
910 |a ZLD002 
992 |a BK  |b SK 
999 |c 77124  |d 77124 
952 |0 0  |1 0  |4 0  |6 3367ENNEWCH  |7 0  |8 BOOK  |9 133155  |a UTBZL  |b UTBZL  |c 005  |d 2015-04-16  |o 336.7/ENNEW,CH.  |p 420010158770  |r 2019-08-26  |v 1160.00  |w 2019-08-26  |x N:nákup;  |y 01 
952 |0 0  |1 0  |4 0  |6 3367ENNEWCH  |7 0  |8 BOOK  |9 133156  |a UTBZL  |b UTBZL  |c 006  |d 2015-04-17  |l 2  |o 336.7/ENNEW,CH.  |p 420010158769  |r 2023-04-03  |s 2023-03-02  |v 1160.00  |w 2019-08-26  |x N:nákup;  |x 20100930  |y 04 

Similar Items