Financial services marketing : an international guide to principles and practices

• Main Authors: Ennew, Christine (Author), Waite, Nigel (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2013
• Edition: 2nd ed.
• Subjects: finanční služby; marketing; financial services industry; příručky; handbooks, manuals, etc
• ISBN: 9780415521673; 978-0-415-52168-0; 978-0-203-52164-9
• Physical Description: xxii, 495 s. : il. ; 25 cm