Health care market strategy : from planning to action

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Bibliographic Details
Main Authors Hillestad, Steven G. (Author), Berkowitz, Eric N. (Author)
Format Book
LanguageEnglish
Published Burlington, Mass. : Jones & Bartlett Learning, c2013
Edition4th ed.
Subjects
zdravotnický marketing
strategický marketing
medical marketing
strategic marketing
monografie
monographs
ISBN9780763789282 0-7637-8928-3
Physical Descriptionxviii, 358 s. : il. ; 23 cm

Cover

Table of Contents:
  • Strategy development and the strategic mind-set
  • Understanding the strategic, business, and marketing planning process
  • The challenge of a competitive marketplace
  • Conducting the internal/external assessment
  • Creating the mission, vision, and critical success factors
  • The strategy/action match
  • Determining marketing actions
  • Integration of the marketing plan with the business plan and the strategic plan
  • The approval and monitoring process

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