Health care market strategy : from planning to action

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Bibliographic Details
Main Authors: Hillestad, Steven G. (Author), Berkowitz, Eric N. (Author)
Format: Book
Language: English
Published: Burlington, Mass. : Jones & Bartlett Learning, c2013
Edition: 4th ed.
Subjects:
zdravotnický marketing
strategický marketing
medical marketing
strategic marketing
monografie
monographs
ISBN: 9780763789282 0-7637-8928-3
Physical Description: xviii, 358 s. : il. ; 23 cm

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Table of contents

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100 1 |a Hillestad, Steven G.  |7 utb2011670896  |4 aut 
245 1 0 |a Health care market strategy :  |b from planning to action /  |c Steven G. Hillestad, Eric N. Berkowitz 
250 |a 4th ed. 
260 |a Burlington, Mass. :  |b Jones & Bartlett Learning,  |c c2013 
300 |a xviii, 358 s. :  |b il. ;  |c 23 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Strategy development and the strategic mind-set -- Understanding the strategic, business, and marketing planning process -- The challenge of a competitive marketplace -- Conducting the internal/external assessment -- Creating the mission, vision, and critical success factors -- The strategy/action match -- Determining marketing actions -- Integration of the marketing plan with the business plan and the strategic plan -- The approval and monitoring process 
650 0 7 |a zdravotnický marketing  |7 ph634633  |2 czenas 
650 0 7 |a strategický marketing  |7 ph116292  |2 czenas 
650 0 9 |a medical marketing  |2 eczenas 
650 0 9 |a strategic marketing  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a monographs  |2 eczenas 
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