Health care market strategy : from planning to action

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Bibliographic Details
Main Authors Hillestad, Steven G. (Author), Berkowitz, Eric N. (Author)
Format Book
LanguageEnglish
Published Burlington, Mass. : Jones & Bartlett Learning, c2013
Edition4th ed.
Subjects
zdravotnický marketing
strategický marketing
medical marketing
strategic marketing
monografie
monographs
ISBN9780763789282 0-7637-8928-3
Physical Descriptionxviii, 358 s. : il. ; 23 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780763789282 0-7637-8928-3
Physical Description:xviii, 358 s. : il. ; 23 cm

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