Description: Health care market strategy :

Health care market strategy : from planning to action

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Bibliographic Details
Main Authors:	Hillestad, Steven G. (Author), Berkowitz, Eric N. (Author)
Format:	Book
Language:	English
Published:	Burlington, Mass. : Jones & Bartlett Learning, c2013
Edition:	4th ed.
Subjects:	zdravotnický marketing strategický marketing medical marketing strategic marketing monografie monographs
ISBN:	9780763789282 0-7637-8928-3
Physical Description:	xviii, 358 s. : il. ; 23 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780763789282 0-7637-8928-3