rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch, George E. (George Edward)
    name part: 1951-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Belch, Michael A.
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: si
    place:
      place term: Singapore?]
    publisher: McGraw-Hill Education
    date issued: c2015
    date issued: 2015
    edition: 10th global ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxxvi, 842 s. : il. (převážně barev.) ; 28 cm
  target audience: adult
  note: George E. Belch & Michael A. Belch
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstříky
  subject:
    topic: reklama a propagace
  subject:
    topic: marketingová komunikace
  subject:
    topic: advertising
  subject:
    topic: communication in marketing
  classification: 659.1
  classification: 658.8:316.77
  classification: (035)
  identifier: 981-4575-11-9
  identifier: 9789814575119
  record info:
    record content source: ZLD002
    record creation date: 101004
    record change date: 20240829154611.0
    record identifier: 77114
    language of cataloging:
      language term: cze