Modern marketing research : concepts, methods, and cases

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Bibliographic Details
Main Authors Feinberg, Fred M. (Author), Kinnear, Thomas C., 1943- (Author), Taylor, James R. 1938- (Author)
Format Book
LanguageEnglish
Published Stamford : Cengage Learning, c2013
Edition2nd ed.
Subjects
marketing
marketingový výzkum
marketingový management
marketing research
marketing management
učebnice
textbooks
ISBN9781133191025 1-133-19102-9
978-1-133-19101-8 1-133-19101-0
Physical Descriptionxxx, 689 s. : il. ; 28 cm

Cover

More Information
Item Description:"International edition"--Z obálky
Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9781133191025 1-133-19102-9
978-1-133-19101-8 1-133-19101-0
Physical Description:xxx, 689 s. : il. ; 28 cm

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