Modern marketing research : concepts, methods, and cases

• Main Authors: Feinberg, Fred M. (Author), Kinnear, Thomas C., 1943- (Author), Taylor, James R. 1938- (Author)
• Format: Book
• Language: English
• Published: Stamford : Cengage Learning, c2013
• Edition: 2nd ed.
• Subjects: marketing; marketingový výzkum; marketingový management; marketing research; marketing management; učebnice; textbooks
• ISBN: 9781133191025 1-133-19102-9; 978-1-133-19101-8 1-133-19101-0
• Physical Description: xxx, 689 s. : il. ; 28 cm
• Item Description: "International edition"--Z obálky; Terminologický slovník