Marketing

• Main Authors: Hult, G. Tomas M., 1967- (Author), Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
• Format: Book
• Language: English
• Published: Austrálie : South-Western Cengage Learning, c2014
• Edition: 17th ed.
• Subjects: marketing; učebnice; textbooks
• ISBN: 9781285092607 1-285-09260-0 :
• Physical Description: xxxii, 742, [68] s. : il., mapa ; 28 cm
• Item Description: "International edition"--Z obálky; Obsahuje bibliografie, bibliografické odkazy a rejstříky