Improving the visibility and use of digital repositories through SEO

• Main Authors: Arlitsch, Kenning (Author), OBrien, Patrick S., 1963- (Author)
• Corporate Author: Library and Information Technology Association (Spojené státy americké)
• Format: Book
• Language: English
• Published: Chicago : ALA TechSource, 2013
• Series: LITA guide
• Subjects: digitální knihovny; elektronické zdroje; institucionální repozitáře; internetové vyhledávače; webová analytika; digital libraries; electronic information resources; institutional repositories; web search engines; web analytics; studie; studies
• ISBN: 9781555709068
• Physical Description: viii, 128 s. : il. ; 23 cm

Table of Contents:

• What is SEO and why is it important to libraries?
• Improving your library's SEO efforts
• How Internet search engine indexing works
• Setting your SEO baselines
• What is your search engine-indexing ratio and how can you improve it?
• Targeting your audience
• Google scholar and institutional repositories
• Measuring success