Sales promotion : how to create, implement & integrate campaigns that really work
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London :
Kogan Page,
2010
|
| Edition | 5th ed. |
| Subjects | |
| Online Access | Obsah Anotace Biografické informace |
| ISBN | 9780749457044 978-0-7494-6005-1 |
| Physical Description | xviii, 262 s. : il. ; 24 cm |
Cover
Table of Contents:
- Starting with the customer
- The business and marketing purpose behind sales promotion
- What sales promotions can do
- How to use promotions
- How to be creative
- How to use suppliers
- How to implement a promotion
- Self-regulation and the law
- Marketing accountability and research
- Off-the-shelf offers
- Joint promotions
- Price promotions
- Premium promotions
- Prize promotions
- International sales promotion