Sales promotion : how to create, implement & integrate campaigns that really work
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London :
Kogan Page,
2010
|
| Edition | 5th ed. |
| Subjects | |
| Online Access | Obsah Anotace Biografické informace |
| ISBN | 9780749457044 978-0-7494-6005-1 |
| Physical Description | xviii, 262 s. : il. ; 24 cm |
Cover
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| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
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| 100 | 1 | |a Mullin, Roddy |7 utb2015860200 |4 aut | |
| 245 | 1 | 0 | |a Sales promotion : |b how to create, implement & integrate campaigns that really work / |c Roddy Mullin |
| 250 | |a 5th ed. | ||
| 260 | |a London : |b Kogan Page, |c 2010 | ||
| 300 | |a xviii, 262 s. : |b il. ; |c 24 cm | ||
| 500 | |a "Based on the original work by Julian Cummins and Roddy Mullin"--Z tit.s. | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion | |
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| 650 | 0 | 9 | |a advertising |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
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| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/enhancements/fy1013/2009043351-t.html |
| 856 | 4 | 2 | |3 Anotace |u http://www.loc.gov/catdir/enhancements/fy1013/2009043351-d.html |
| 856 | 4 | 2 | |3 Biografické informace |u http://www.loc.gov/catdir/enhancements/fy1013/2009043351-b.html |
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