Sales promotion : how to create, implement & integrate campaigns that really work

• Main Author: Mullin, Roddy (Author)
• Format: Book
• Language: English
• Published: London : Kogan Page, 2010
• Edition: 5th ed.
• Subjects: marketing; reklama a propagace; advertising; příručky; případové studie; handbooks, manuals, etc; case studies
• ISBN: 9780749457044; 978-0-7494-6005-1
• Physical Description: xviii, 262 s. : il. ; 24 cm
• Item Description: "Based on the original work by Julian Cummins and Roddy Mullin"--Z tit.s.