|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
76393 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829154202.0 |
| 007 |
ta |
| 008 |
140908s2014 xr a e 000 0 cze |
| 015 |
|
|
|a cnb002617099
|
| 020 |
|
|
|a 9788074080951
|q (váz.)
|
| 035 |
|
|
|a (OCoLC)897869206
|
| 040 |
|
|
|a OLA001
|b cze
|d ABA001
|
| 041 |
0 |
|
|a cze
|b cze
|b eng
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.4-051
|2 MRF
|
| 080 |
|
|
|a 659.4
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Švehla, Martin,
|d 1951-
|7 jn20000402931
|4 aut
|
| 245 |
1 |
0 |
|a Tiskový mluvčí :
|b řízená komunikace s veřejností /
|c Martin Švehla, Milan Kašík
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Praha :
|b Vysoká škola finanční a správní,
|c 2014
|
| 300 |
|
|
|a 134 s. :
|b il. ;
|c 26 cm
|
| 500 |
|
|
|a Vydáno v edici (nakl.) Eupress
|
| 504 |
|
|
|a Obsahuje bibliografii a bibliografické odkazy
|
| 546 |
|
|
|a České a anglické resumé
|
| 650 |
0 |
7 |
|a tiskoví mluvčí
|7 ph224034
|2 czenas
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
9 |
|a spokesmen
|2 eczenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Kašík, Milan,
|d 1948-
|7 jk01053149
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 928 |
9 |
|
|a Eupress
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659ŠVEHLAM
|7 0
|8 BOOK
|9 131943
|a UTBZL
|b UTBZL
|c 005
|d 2015-02-05
|l 0
|o 659/ŠVEHLA,M.
|p 420010158297
|r 2019-08-26 00:00:00
|v 565.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659ŠVEHLAM
|7 0
|8 BOOK
|9 131944
|a UTBZL
|b UTBZL
|c 006
|d 2015-02-05
|l 15
|m 7
|o 659/ŠVEHLA,M.
|p 420010158298
|r 2024-11-06 00:00:00
|s 2024-10-29
|v 565.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 992 |
|
|
|a BK
|b SK
|d 6
|
| 901 |
|
|
|b 9788074080951
|f 1. vyd.
|o 20141111
|
| 998 |
|
|
|a 006393227
|
| 999 |
|
|
|c 76393
|d 76393
|
