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150128s2014 xxua e f 001 0 eng d |
999 |
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020 |
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|a 9781118968055
|q (brož.)
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040 |
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|a ZLD002
|b cze
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072 |
|
7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
|
080 |
|
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|a 005.346
|2 MRF
|
080 |
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|a 658.6
|2 MRF
|
080 |
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|a 366-05
|2 MRF
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080 |
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|
245 |
0 |
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|a Value proposition design /
|c written by Alex Osterwalder ... [et al.] ; designed by Tris Papadakos
|
260 |
|
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|a Hoboken :
|b Wiley,
|c 2014
|
300 |
|
|
|a xxv, 290 s. :
|b il. ;
|c 19 x 25 cm
|
500 |
|
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|a Nad názvem: "How to create products and services customers want."
|
500 |
|
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|a Terminologický slovník
|
500 |
|
|
|a Obsahuje rejstřík
|
650 |
0 |
7 |
|a řízení vztahů se zákazníky
|7 ph118187
|2 czenas
|
650 |
0 |
7 |
|a produktový management
|7 ph803135
|2 czenas
|
650 |
0 |
7 |
|a spotřebitelé
|7 ph125967
|2 czenas
|
650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
650 |
0 |
7 |
|a strategický management
|7 ph116291
|2 czenas
|
650 |
0 |
7 |
|a plánování scénářů
|7 ph608678
|2 czenas
|
650 |
0 |
9 |
|a customer relationship management
|2 eczenas
|
650 |
0 |
9 |
|a product management
|2 eczenas
|
650 |
0 |
9 |
|a consumers
|2 eczenas
|
650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
650 |
0 |
9 |
|a marketing
|2 eczenas
|
650 |
0 |
9 |
|a strategic planning
|2 eczenas
|
650 |
0 |
9 |
|a scenario planning
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
700 |
1 |
|
|a Osterwalder, Alexander,
|d 1974-
|7 vse2011617977
|4 aut
|
700 |
1 |
|
|a Papadakos, Tris
|4 dsr
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