Review of marketing research. Vol. 10

• Other Authors: Malhotra, Naresh K.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2013.
• Series: Review of marketing research,
• Subjects: Marketing research.; elektronické knihy; electronic books
• ISBN: 9781781907610
• Physical Description: 1 online zdroj (xvi, 291 p.) : ill.
• ISSN: 1548-6435
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.