Description: Marketing communications

Marketing communications

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Bibliographic Details
Main Author:	Eagle, Lynne (Author)
Format:	Book
Language:	English
Published:	Abingdon, Oxon : Routledge, 2015
Edition:	First Edition.
Subjects:	marketingová komunikace reklama a propagace communication in marketing advertising případové studie učebnice case studies textbooks
ISBN:	9780415507714 978-0-415-50770-7 978-1-315-77886-0
Physical Description:	xiii, 427 s. : il. ; 26 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9780415507714 978-0-415-50770-7 978-1-315-77886-0