Marketing communications

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Bibliographic Details
Main Author Eagle, Lynne (Author)
Format Book
LanguageEnglish
Published Abingdon, Oxon : Routledge, 2015
EditionFirst Edition.
Subjects
marketingová komunikace
reklama a propagace
communication in marketing
advertising
případové studie
učebnice
case studies
textbooks
ISBN9780415507714
978-0-415-50770-7
978-1-315-77886-0
Physical Descriptionxiii, 427 s. : il. ; 26 cm

Cover

More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780415507714
978-0-415-50770-7
978-1-315-77886-0
Physical Description:xiii, 427 s. : il. ; 26 cm

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