Business marketing management B2B : Europe, Middle East and Africa edition

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Bibliographic Details
Main Authors Hutt, Michael D., 1946- (Author), Speh, Thomas W. (Author)
Format Book
LanguageEnglish
Published Hampshire : Cengage Learning, c2014
Subjects
marketingový management
průmyslový marketing
přímý marketing
marketing management
industrial marketing
direct marketing
učebnice
textbooks
ISBN9781408093719
Physical Descriptionxvii, 348 s. : il. ; 26 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781408093719
Physical Description:xvii, 348 s. : il. ; 26 cm

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