Description: Business marketing management B2B :

Business marketing management B2B : Europe, Middle East and Africa edition

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Bibliographic Details
Main Authors:	Hutt, Michael D., 1946- (Author), Speh, Thomas W. (Author)
Format:	Book
Language:	English
Published:	Hampshire : Cengage Learning, c2014
Subjects:	marketingový management průmyslový marketing přímý marketing marketing management industrial marketing direct marketing učebnice textbooks
ISBN:	9781408093719
Physical Description:	xvii, 348 s. : il. ; 26 cm

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Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9781408093719