Fashion brands : branding style from Armani to Zara

• Main Author: Tungate, Mark, 1967- (Author)
• Format: Book
• Language: English
• Published: London : Kogan Page, 2012
• Edition: 3rd ed.
• Subjects: reklama a propagace; móda; obchodní značky; luxusní zboží; obchody; advertising; fashion; brand name products; luxuries; retail stores; příručky; handbooks, manuals, etc
• ISBN: 9780749464462; 9780749464479
• Physical Description: xii, 228 s. ; 24 cm