Web campaigning

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Bibliographic Details
Main Author Foot, Kirsten A.
Other Authors Schneider, Steven M.
Format Electronic eBook
LanguageEnglish
Published Cambridge, Mass. : MIT Press, ©2006.
SeriesActing with technology.
Subjects
Political campaigns > United States > Computer network resources.
Internet in political campaigns > United States.
United States.
Verenigde Staten.
USA.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780262256148
Physical Description1 online zdroj (xxii, 263 pages).

Cover

Table of Contents:
  • 1. Web campaigning: introduction and overview : Caught in the web ; Defining web campaigning ; Web campaigning, 1994-2004 ; Theorizing web campaigning ; Online structures and web spheres ; Structure of the book
  • 2. Tracing practices within a web sphere : Web sphere analysis ; Bounding web spheres ; Web production techniques ; Methods for tracing campaign practices in U.S. electoral web spheres
  • 3. Informing : The practice of informing ; Techniques for informing ; Tensions in informing
  • 4. Involving : The practice of involving ; Techniques for involving ; Tensions in involving
  • 5. Connecting : The practice of connecting ; Techniques for connecting ; Tensions in connecting
  • 6. Mobilizing : The practice of mobilizing ; Techniques for mobilizing ; Tensions in mobilizing
  • 7. Explaining the adoption of web campaigning practices : Web producers in a social-professional context ; Campaigns in an organizational context ; The web in the context of genre ; The structuring effects of practice ; Shaping web practices
  • 8. Web campaigning: implications and trajectory : The future observed ; Summing up web campaigning ; Reflections on web sphere analysis ; Web impacts ; Looking ahead ; The value of practice.

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