Web campaigning

Saved in:
Bibliographic Details
Main Author: Foot, Kirsten A.
Other Authors: Schneider, Steven M.
Format: eBook
Language: English
Published: Cambridge, Mass. : MIT Press, ©2006.
Series: Acting with technology.
Subjects:
ISBN: 9780262256148
Physical Description: 1 online zdroj (xxii, 263 pages).

Cover

Table of contents

LEADER 03226cam a2200433 a 4500
001 74824
003 CZ ZlUTB
005 20200530174349.0
006 m d
007 cr un
008 070102s2006 mau sb 001 0 eng d
020 |a 9780262256148  |q (ebook) 
035 |a (OCoLC)77514350  |z (OCoLC)144223814  |z (OCoLC)320323505  |z (OCoLC)648224580  |z (OCoLC)703899437  |z (OCoLC)722564775  |z (OCoLC)756365508 
040 |a N$T  |b eng  |e pn  |c N$T  |d YDXCP  |d OCLCQ  |d N$T  |d IDEBK  |d OCLCQ  |d TEFOD  |d IEEEE  |d OCLCF  |d E7B  |d NNM  |d OCLCE  |d OCLCQ  |d OCLCO  |d OCLCQ  |d NLGGC 
043 |a n-us--- 
100 1 |a Foot, Kirsten A. 
245 1 0 |a Web campaigning  |h [elektronický zdroj] /  |c Kirsten A. Foot and Steven M. Schneider. 
260 |a Cambridge, Mass. :  |b MIT Press,  |c ©2006. 
300 |a 1 online zdroj (xxii, 263 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Acting with technology 
504 |a Includes bibliographical references (pages 241-254) and index. 
505 2 |a 1. Web campaigning: introduction and overview : Caught in the web ; Defining web campaigning ; Web campaigning, 1994-2004 ; Theorizing web campaigning ; Online structures and web spheres ; Structure of the book -- 2. Tracing practices within a web sphere : Web sphere analysis ; Bounding web spheres ; Web production techniques ; Methods for tracing campaign practices in U.S. electoral web spheres -- 3. Informing : The practice of informing ; Techniques for informing ; Tensions in informing -- 4. Involving : The practice of involving ; Techniques for involving ; Tensions in involving -- 5. Connecting : The practice of connecting ; Techniques for connecting ; Tensions in connecting -- 6. Mobilizing : The practice of mobilizing ; Techniques for mobilizing ; Tensions in mobilizing -- 7. Explaining the adoption of web campaigning practices : Web producers in a social-professional context ; Campaigns in an organizational context ; The web in the context of genre ; The structuring effects of practice ; Shaping web practices -- 8. Web campaigning: implications and trajectory : The future observed ; Summing up web campaigning ; Reflections on web sphere analysis ; Web impacts ; Looking ahead ; The value of practice. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 0 |a Political campaigns  |z United States  |x Computer network resources. 
650 0 |a Internet in political campaigns  |z United States. 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
651 7 |a Verenigde Staten.  |2 gtt 
651 7 |a USA.  |2 swd 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Schneider, Steven M. 
776 0 8 |i Print version:  |a Foot, Kirsten A.  |t Web campaigning.  |d Cambridge, Mass. : MIT Press, ©2006  |z 0262062585  |z 9780262062589  |w (DLC) 2006044927  |w (OCoLC)65400807 
830 0 |a Acting with technology. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://ieeexplore.ieee.org/xpl/bkabstractplus.jsp?bkn=6267260  |y Plný text 
992 |a BK  |c EBOOK-TN  |c MITPRESS 
999 |c 74824  |d 74824