Global electronic commerce theory and case studies

"Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet....

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Bibliographic Details
Main Author: Westland, J. Christopher.
Other Authors: Clark, Theodore H. K.
Format: eBook
Language: English
Published: Cambridge, Mass. : MIT Press, ©1999.
Subjects:
ISBN: 9780262286015
Physical Description: 1 online zdroj (xi, 592 pages) : illustrations

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Table of contents

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100 1 |a Westland, J. Christopher. 
245 1 0 |a Global electronic commerce  |h [elektronický zdroj] :  |b theory and case studies /  |c J. Christopher Westland, Theodore H.K. Clark. 
260 |a Cambridge, Mass. :  |b MIT Press,  |c ©1999. 
300 |a 1 online zdroj (xi, 592 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 581-585) and index. 
505 0 0 |g 1.  |t Introduction to Electronic Commerce --  |g 2.  |t Information Technology in the Post-Industrial Revolution --  |g 3.  |t Redefining the Geography of Space, Time, and Money --  |g 4.  |t Supply Chain Management and Information Alliances --  |g 5.  |t Telecommunications Infrastructure in Transition --  |g 6.  |t Access to Electronic Commerce Services --  |g 7.  |t Electronic Auctions and Intermediaries --  |g 8.  |t Electronic Financial Markets --  |g 9.  |t Digital Storefronts --  |g 10.  |t Secure Digital Payments --  |g 11.  |t Logistics and Service Opportunities and Issues --  |g 12.  |t Successful E-Commerce. 
520 1 |a "Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface." "Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--Jacket. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 0 |a Electronic commerce. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Clark, Theodore H. K. 
776 0 8 |i Print version:  |a Westland, J. Christopher.  |t Global electronic commerce.  |d Cambridge, Mass. : MIT Press, ©1999  |z 0262232057  |w (DLC) 99038199  |w (OCoLC)41641457 
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