Global electronic commerce theory and case studies

• Main Author: Westland, J. Christopher.
• Other Authors: Clark, Theodore H. K.
• Format: eBook
• Language: English
• Published: Cambridge, Mass. : MIT Press, ©1999.
• Subjects: Electronic commerce.; elektronické knihy; electronic books
• ISBN: 9780262286015
• Physical Description: 1 online zdroj (xi, 592 pages) : illustrations
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

"Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface." "Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--Jacket.