Memes in digital culture

• Main Author: Shifman, Limor, 1974-
• Format: Electronic eBook
• Language: English
• Published: Cambridge, Massachusetts : The MIT Press, [2014]
• Series: MIT Press essential knowledge series.
• Subjects: Social evolution.; Memes.; Culture diffusion.; Internet > Social aspects.; Memetics.; elektronické knihy; electronic books
• ISBN: 9780262317696
• Physical Description: 1 online zdroj (x, 200 pages) : illustrations.

Table of Contents:

• Introduction
• A telegraphic biography of a conceptual troublemaker
• When memes go digital
• Defining Internet memes
• Memes versus virals
• Unpacking viral and memetic success
• Meme genres
• May the excessive force be with you: memes as political participation
• When Internet memes go global
• Future directions for Internet meme research.