Event marketing : how to successfully promote events, festivals, conventions, and expositions

• Main Author: Preston, Chris, 1961- (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey : John Wiley & Sons, c2012
• Edition: 2nd ed.
• Series: Wiley event management series
• Subjects: event marketing; příručky; handbooks, manuals, etc
• ISBN: 9780470891070
• Physical Description: xix, 300 s. : il. ; 25 cm