Brands and branding

• Main Authors: Clifton, Rita, 1958- (Author), Ahmad, Sameena (Author)
• Format: Book
• Language: English
• Published: London : Profile Books ; Economist, c2009
• Edition: 2nd ed.
• Subjects: obchodní značky; řízení značky; brand name products; brand management; sborníky; papers of several authors
• ISBN: 9781846681196
• Physical Description: xvii, 284 s., [16] s. obr. příl. : il. ; 23 cm