Fashion marketing & merchandising : student workbook - Wolfe, Mary Gorgen, 1941- (Goodheart-Willcox Company, 2009)
"Previous editions copyright 2003, 1998 (under the title of Student Activity Guide for The World of Fashion Merchandising by Mary Wolfe)"--Rub tit. s.
Keywords: móda; oděvy; módní doplňky; management prodeje; marketing; reklama a propagace; maloobchod; fashion; clothes; fashion accessories; sales management; advertising; retail trade; učebnice; pracovní sešity; textbooks; activity books