Fashion marketing & merchandising : student workbook

• Main Author: Wolfe, Mary Gorgen, 1941- (Author)
• Format: Book
• Language: English
• Published: Tinley Park, Illinois : Goodheart-Willcox Company, c2009
• Subjects: móda; oděvy; módní doplňky; management prodeje; marketing; reklama a propagace; maloobchod; fashion; clothes; fashion accessories; sales management; advertising; retail trade; učebnice; pracovní sešity; textbooks; activity books
• ISBN: 9781590709207
• Physical Description: 288 s. ; 28 cm
• Item Description: "Previous editions copyright 2003, 1998 (under the title of Student Activity Guide for The World of Fashion Merchandising by Mary Wolfe)"--Rub tit. s.