|
|
|
|
| LEADER |
00000ntm a22000007a 4500 |
| 001 |
73596 |
| 003 |
CZ-ZlUTB |
| 005 |
20240830155937.0 |
| 007 |
ta |
| 008 |
140929s2013 xr a f m 000 0 cze |
| 040 |
|
|
|a ZLD002
|b cze
|
| 041 |
0 |
|
|a cze
|b cze
|b eng
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 659.127.8
|2 MRF
|
| 080 |
|
|
|a 338.48-4:339.138
|2 MRF
|
| 080 |
|
|
|a 791
|2 MRF
|
| 080 |
|
|
|a (043.3)378.245
|2 MRF
|
| 100 |
1 |
|
|a Vican, Tomáš,
|d 1972-
|7 ola2013741705
|4 dis
|
| 245 |
1 |
0 |
|a Výzkum využití marketingových aktivit pro úspěch filmu a využití filmu pro podporu produktu, odvětví a oblasti
|h [rukopis] :
|b disertační práce = Research of utilization of the marketing activities for the success of the film and utilization of the film for the support of a product, sector and region /
|c Tomáš Vican ; školitel Vratislav Kozák
|
| 246 |
3 |
1 |
|a Research of utilization of the marketing activities for the success of the film and utilization of the film for the support of a product, sector and region
|
| 260 |
|
|
|c 2013
|
| 300 |
|
|
|a 140 s. :
|b il. ;
|c 25 cm
|
| 490 |
1 |
|
|a Disertační práce
|
| 500 |
|
|
|a Studijní obor: "6208V038 Management a ekonomika"
|
| 502 |
|
|
|a Disertace (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2013
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 546 |
|
|
|a České a anglické resumé
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a product placement
|7 ph694860
|2 czenas
|
| 650 |
0 |
7 |
|a marketing destinací
|7 ph370265
|2 czenas
|
| 650 |
0 |
7 |
|a film
|7 ph114534
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a product placement
|2 eczenas
|
| 650 |
0 |
9 |
|a destination marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a film
|2 eczenas
|
| 655 |
|
7 |
|a doktorské disertace
|7 fd186751
|2 czenas
|
| 655 |
|
9 |
|a higher doctoral dissertations
|2 eczenas
|
| 700 |
1 |
|
|a Kozák, Vratislav,
|d 1956-
|7 xx0015951
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta managementu a ekonomiky
|7 kn20010709196
|4 dgg
|
| 810 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|t Disertační práce
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 KVICANT
|7 0
|8 MANUS
|9 129951
|a UTBZL
|b UTBZL
|c 001
|d 2014-09-29
|i 66259
|l 0
|o K/VICAN,T.
|p 420010155200
|r 2019-08-26 00:00:00
|v 100.00
|w 2019-08-26
|x N:povinný výtisk; | 20100430
|y 12
|
| 992 |
|
|
|a BK
|c vs
|
| 999 |
|
|
|c 73596
|d 73596
|
| 993 |
|
|
|x NEPOSILAT
|y VSKP
|
