The content analysis guidebook

• Main Author: Neuendorf, Kimberly A. (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks, Calif. : Sage Publications, c2002
• Edition: 2nd edition
• Subjects: obsahová analýza; společenské vědy > metodologie; sociologický výzkum; sociální výzkum; content analysis; social sciences > methodology; social research; sociological research; příručky; handbooks, manuals, etc
• ISBN: 0-7619-1978-3 978-0-7619-1978-0 978-1-4129-7947-4; 0-7619-1977-5 978-0-7619-1977-3
• Physical Description: xviii, 301 s. : il. ; 26 cm

Table of Contents:

• Defining content analysis : is content analysis easy?
• Milestones in the history of content analysis : the growing popularity of content analysis
• Beyond description : an integrative model of content analysis
• Message units and sampling units
• Variables and predictions
• Measurement techniques
• Reliability
• Results and reporting : data handling and transformations
• Contexts