Description: The strategic development of multinationals :

The strategic development of multinationals : subsidiaries and innovation

"Globalization is a "buzz-word" for the twenty-first century, but this volume argues that it is not possible to understand the current global economy without understanding the multinational"--Resumé vydavatele

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Bibliographic Details
Main Authors:	Papanastassiou, Marina, 1965- (Author), Pearce, Robert D., 1943- (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009
Subjects:	nadnárodní společnosti mezinárodní podnikání strategický management international business enterprises international business strategic planning studie studies
ISBN:	9780230551336
Physical Description:	xiv, 250 s. : il. ; 23 cm

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Description
Summary:	"Globalization is a "buzz-word" for the twenty-first century, but this volume argues that it is not possible to understand the current global economy without understanding the multinational"--Resumé vydavatele
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9780230551336