Inbound marketing : get found using Google, social media, and blogs

• Main Authors: Halligan, Brian, 1967- (Author), Shah, Dharmesh, 1967- (Author)
• Corporate Author: John Wiley & Sons
• Format: Electronic eBook
• Language: English
• Published: Hoboken : Wiley, [2010]
• Subjects: internetový marketing; řízení vztahů se zákazníky; sociální média > ekonomické aspekty; internetové sociální sítě; Google; blogy; Internet marketing; customer relationship management; social media > economic aspects; Internet social networks; blogs; příručky; elektronické knihy; handbooks and manuals; electronic books
• ISBN: 9781118257838
• Physical Description: 1 online zdroj (xxiii, 226 stran) : ilustrace

Table of Contents:

• Front Matter
• Inbound Marketing. Shopping Has Changed... Has Your Marketing?
• Is Your Web Site a Marketing Hub?
• Are You Worthy?
• Get Found by Prospects. Create Remarkable Content
• Get Found in the Blogosphere
• Getting Found in Google
• Get Found in Social Media
• Converting Customers. Convert Visitors into Leads
• Convert Prospects into Leads
• Convert Leads to Customers
• Make Better Decisions. Make Better Marketing Decisions
• Picking and Measuring Your People
• Picking and Measuring a PR Agency
• Watching Your Competition
• On Commitment, Patience and Learning
• Why Now?
• Tools and Resources
• Tips from the Trenches for Startups
• Index