Demand and supply integration : the key to world-class demand forecasting

• Main Author: Moon, Mark A., 1955- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : FT Press, c2013
• Subjects: prognózování; ekonomické prognózování; logistika (management); podnikový management; management nákupu; spotřebitelská poptávka; řízení zásob; forecasting; economic forecasting; business logistics; industrial management; purchasing management; consumer demand; inventory control; monografie; monographs
• ISBN: 9780133088014 0-13-308801-4
• Physical Description: xxvii, 244 s. : il. ; 23 cm

Table of Contents:

• Demand/supply integration
• Demand forecasting as a management process
• Quantitative forecasting techniques
• Qualitative forecasting techniques
• Incorporation of market intelligence into forecasts
• Performance measurement
• World class demand forecasting
• Bringing it back to demand/supply integration : managing the demand review