Economics and management of competitive strategy

"This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recog...

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Bibliographic Details
Main Author Spulber, Daniel F. (Author)
Format Book
LanguageEnglish
Published Singapore : World Scientific, 2009
Edition1st pub.
Subjects
strategický management > ekonomické aspekty
podnikový management > ekonomické aspekty
podniková ekonomika
konkurenceschopnost
strategic planning > economic aspects
industrial management > economic aspects
managerial economics
competitiveness
učebnice vysokých škol
textbooks (higher)
ISBN9789812838469 981-283-846-5
Physical Descriptionx, 510 s. : il. ; 29 cm

Cover

Table of Contents:
  • Part I. Management Strategy. 1. Designing Management Strategy
  • 2. Value-Driven Strategy
  • - Part II. The Market Compass. 3. Customers and Suppliers
  • 4. Competitors and Partners
  • - Part III. The Organizational Grid. 5. Organizational Structure and Performance
  • 6. Organizational Abilities and Incentives
  • - Part IV. Competitive Advantage. 7. Competitive Advantage and Value Creation
  • 8. Transaction Costs and the Firm's Vertical Structure
  • - Part V. Competitive Strategy. 9. Price Leadership Strategy
  • 10. Product Differentiation Strategy
  • 11. Transaction Coordination Strategy
  • 12. Entry Strategy.

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