Economics and management of competitive strategy

"This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recog...

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Bibliographic Details
Main Author: Spulber, Daniel F. (Author)
Format: Book
Language: English
Published: Singapore : World Scientific, 2009
Edition: 1st pub.
Subjects:
strategický management > ekonomické aspekty
podnikový management > ekonomické aspekty
podniková ekonomika
konkurenceschopnost
strategic planning > economic aspects
industrial management > economic aspects
managerial economics
competitiveness
učebnice vysokých škol
textbooks (higher)
ISBN: 9789812838469 981-283-846-5
Physical Description: x, 510 s. : il. ; 29 cm

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Table of contents

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020 |a 9789812838469  |q (váz.)  |z 981-283-846-5 
040 |a PND008  |b cze  |d ZLD002 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
072 7 |a 37.016  |x Učební osnovy. Vyučovací předměty. Učebnice  |2 Konspekt  |9 22 
080 |a 005.21  |2 MRF 
080 |a 658  |2 MRF 
080 |a 33  |2 MRF 
080 |a 005.332.4  |2 MRF 
080 |a (075.8)  |2 MRF 
100 1 |a Spulber, Daniel F.  |7 vse2008485574  |4 aut 
245 1 0 |a Economics and management of competitive strategy /  |c Daniel F. Spulber 
250 |a 1st pub. 
260 |a Singapore :  |b World Scientific,  |c 2009 
300 |a x, 510 s. :  |b il. ;  |c 29 cm 
504 |a Obsahuje bibliografické odkazy a rejstříky 
505 1 |a Part I. Management Strategy. 1. Designing Management Strategy -- 2. Value-Driven Strategy --- Part II. The Market Compass. 3. Customers and Suppliers -- 4. Competitors and Partners --- Part III. The Organizational Grid. 5. Organizational Structure and Performance -- 6. Organizational Abilities and Incentives --- Part IV. Competitive Advantage. 7. Competitive Advantage and Value Creation -- 8. Transaction Costs and the Firm's Vertical Structure --- Part V. Competitive Strategy. 9. Price Leadership Strategy -- 10. Product Differentiation Strategy -- 11. Transaction Coordination Strategy -- 12. Entry Strategy. 
520 |a "This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies." -- Zadní s. obálky 
650 0 7 |a strategický management  |7 ph116291  |x ekonomické aspekty  |2 czenas 
650 0 7 |a podnikový management  |7 ph115763  |x ekonomické aspekty  |2 czenas 
650 0 7 |a podniková ekonomika  |7 ph115762  |2 czenas 
650 0 7 |a konkurenceschopnost  |7 ph121800  |2 czenas 
650 0 9 |a strategic planning  |x economic aspects  |2 eczenas 
650 0 9 |a industrial management  |x economic aspects  |2 eczenas 
650 0 9 |a managerial economics  |2 eczenas 
650 0 9 |a competitiveness  |2 eczenas 
655 7 |a učebnice vysokých škol  |7 fd133772  |2 czenas 
655 9 |a textbooks (higher)  |2 eczenas 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
999 |c 73118  |d 73118 
952 |0 0  |1 0  |4 0  |6 005SPULBERDF  |7 0  |8 BOOK  |9 129279  |a UTBZL  |b UTBZL  |c 030  |d 2014-08-11  |l 1  |o 005/SPULBER,D.F.  |p 420010155706  |r 2022-11-07  |v 2304.00  |w 2019-08-26  |x N:nákup; Převod FaME: Felicita Chromjaková, 7.11.2022  |y 05 

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