Market-based management

• Main Author: Best, Roger J., 1945- (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson, c2014
• Edition: 6th ed., Pearson new international ed.
• Subjects: marketingový management; marketing management; učebnice; textbooks
• ISBN: 9781292020396 1-292-02039-3
• Physical Description: ii, 506 s. : il. ; 28 cm
• Item Description: Terminologický slovník