The political marketing game

• Main Author: Lees-Marshment, Jennifer (Author)
• Format: Book
• Language: English
• Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
• Subjects: politický marketing; politická kampaň; politická komunikace; marketingová komunikace; political marketing; political campaigns; communication in marketing; communication in politics; monografie; monographs
• ISBN: 9780230537774
• Physical Description: xii, 259 s. : il. ; 23 cm