The political marketing game

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Bibliographic Details
Main Author Lees-Marshment, Jennifer (Author)
Format Book
LanguageEnglish
Published Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
Subjects
politický marketing
politická kampaň
politická komunikace
marketingová komunikace
political marketing
political campaigns
communication in marketing
communication in politics
monografie
monographs
Online AccessObálka
ISBN9780230537774
Physical Descriptionxii, 259 s. : il. ; 23 cm

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ISBN:9780230537774
Physical Description:xii, 259 s. : il. ; 23 cm

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