rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Political marketing
    sub title: principles and applications
  name:
    name part: Lees-Marshment, Jennifer
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: případové studie
  genre: učebnice vysokých škol
  genre: case studies
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxk
    place:
      place term: London
    place:
      place term: New York
    publisher: Routledge
    date issued: 2014
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xiv, 273 s. ; 25 cm
  target audience: adult
  note: Jennifer Lees-Marshment
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: politický marketing
  subject:
    topic: politická kampaň
  subject:
    topic: marketingová komunikace
  subject:
    topic: politická komunikace
  subject:
    topic: political marketing
  subject:
    topic: political campaigns
  subject:
    topic: communication in marketing
  subject:
    topic: communication in politics
  classification: 32.019.5:659.1
  classification: 32.019.51
  classification: 658.8:316.77
  classification: 316.772.4:32
  classification: (078.7)
  classification: (075.8)
  identifier: 9780415632072
  identifier: 9781315775043
  record info:
    record content source: DLC
    record creation date: 140123
    record change date: 20240829153352.0
    record identifier: 72973
    language of cataloging:
      language term: cze