Digital marketing : a practical approach

• Main Author: Charlesworth, Alan, 1956- (Author)
• Format: Book
• Language: English
• Published: Abingdon, Oxon : Routledge, 2014
• Edition: 2nd ed.
• Subjects: internetový marketing; Internet marketing; příručky; handbooks, manuals, etc
• ISBN: 9780415834827; 978-0-415-83483-4; 978-0-203-49371-7
• Physical Description: xxiii, 342 s. ; 25 cm

Table of Contents:

• The online environment
• Getting started online
• Website development
• The B2C online presence
• The B2B online presence
• Search engine optimization
• Online advertising
• Permission marketing
• Social media marketing
• Epilogue