Digital marketing : a practical approach
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Abingdon, Oxon :
Routledge,
2014
|
| Edition | 2nd ed. |
| Subjects | |
| ISBN | 9780415834827 978-0-415-83483-4 978-0-203-49371-7 |
| Physical Description | xxiii, 342 s. ; 25 cm |
Cover
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| 240 | 1 | 0 | |a Internet marketing |
| 245 | 1 | 0 | |a Digital marketing : |b a practical approach / |c Alan Charlesworth |
| 250 | |a 2nd ed. | ||
| 260 | |a Abingdon, Oxon : |b Routledge, |c 2014 | ||
| 300 | |a xxiii, 342 s. ; |c 25 cm | ||
| 500 | |a Rev. vyd.: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue | |
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| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
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| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
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