Digital marketing : a practical approach
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Abingdon, Oxon :
Routledge,
2014
|
Edition: | 2nd ed. |
Subjects: | |
ISBN: | 9780415834827 978-0-415-83483-4 978-0-203-49371-7 |
Physical Description: | xxiii, 342 s. ; 25 cm |
LEADER | 02246cam a2200409 a 4500 | ||
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020 | |a 978-0-415-83483-4 |q (brož.) | ||
020 | |z 978-0-203-49371-7 |q (ebook) | ||
040 | |a DLC |b cze |c DLC |d ZLD002 | ||
072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
080 | |a 658.8:004.738.5 |2 MRF | ||
080 | |a (035) |2 MRF | ||
100 | 1 | |a Charlesworth, Alan, |d 1956- |7 utb2014829689 |4 aut | |
240 | 1 | 0 | |a Internet marketing |
245 | 1 | 0 | |a Digital marketing : |b a practical approach / |c Alan Charlesworth |
250 | |a 2nd ed. | ||
260 | |a Abingdon, Oxon : |b Routledge, |c 2014 | ||
300 | |a xxiii, 342 s. ; |c 25 cm | ||
500 | |a Rev. vyd.: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann | ||
504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
505 | 0 | |a The online environment -- Getting started online -- Website development -- The B2C online presence -- The B2B online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- Epilogue | |
650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
650 | 0 | 9 | |a Internet marketing |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
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