|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
72896 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829153333.0 |
| 007 |
ta |
| 008 |
140623s2014 xr ach e 000 0 cze |
| 020 |
|
|
|a 9788087500491
|q (váz.) :
|c 299.00 Kč
|
| 040 |
|
|
|a KLG001
|b cze
|d ZLD002
|
| 041 |
0 |
|
|a cze
|b eng
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 159.954
|2 MRF
|
| 080 |
|
|
|a 658.8:316.77
|2 MRF
|
| 080 |
|
|
|a (048.8)
|2 MRF
|
| 100 |
1 |
|
|a Horňák, Pavel,
|d 1953-
|7 skuk0000604
|4 aut
|
| 245 |
1 |
0 |
|a Kreativita v reklamě /
|c Pavel Horňák
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Zlín :
|b VeRBuM,
|c 2014
|
| 300 |
|
|
|a 293 s. :
|b il. (některé barev.), portréty, faksim. ;
|c 24 cm
|
| 500 |
|
|
|a Na obálce nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 546 |
|
|
|a Anglické resumé
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a kreativita
|7 ph121937
|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a creative ability
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Fakulta multimediálních komunikací
|7 kn20020610008
|
| 910 |
|
|
|a ZLD002
|
| 928 |
9 |
|
|a Radin Bačuvčík - VeRBuM
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 128887
|a UTBZL
|b UTBZL
|c 005
|d 2014-07-09
|l 1
|o 659/HORŇÁK,P.
|p 420010155114
|r 2020-05-18 00:00:00
|s 2020-04-17
|v 299.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 128888
|a UTBZL
|b UTBZL
|c 006
|d 2014-07-09
|l 42
|m 11
|o 659/HORŇÁK,P.
|p 420010155115
|r 2024-05-29 00:00:00
|s 2024-05-14
|v 299.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 128889
|a UTBZL
|b UTBZL
|c 006
|d 2014-07-09
|l 37
|m 22
|o 659/HORŇÁK,P.
|p 420010155116
|r 2024-03-27 00:00:00
|s 2023-04-21
|v 299.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659HORŇÁKP
|7 0
|8 BOOK
|9 128890
|a UTBZL
|b UTBZL
|c 006
|d 2014-07-09
|l 47
|m 12
|o 659/HORŇÁK,P.
|p 420010155117
|r 2025-01-15 00:00:00
|s 2024-12-03
|v 299.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 992 |
|
|
|a BK
|b SK
|d 81
|
| 999 |
|
|
|c 72896
|d 72896
|
