@book{ Solr-72719, title = {Marketing of high-technology products and innovations}, author = {Mohr, Jakki J.}, address = {Harlow, Essex}, publisher = {Pearson}, year = {2014}, edition = {3 rd ed., Pearson new international ed.}, note = {"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Z obsahu}, }